The Future of Apps in an IoT World
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Bob Moul
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With the arrival of the IoT, creating an effective strategy for managing the mobile app user experience only becomes more important. A MEM platform gives marketers a complete tool set to manage data collection and analysis, real-time content updates, and app personalization. In an IoT world, only companies with a strong MEM solution will be able to reach consumers through the app channel at the right time, in the right place, and in the right way.
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Bob Moul
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