Cover Story: Getting Organized

"While we're watching mobile very closely, collecting mobile phone numbers from our custom design center customers and have a good amount of traffic to our site from mobile devices, we haven't yet launched a mobile marketing initiative," Davis says.

Dimensional Design
Later this year, The Container Store will start phase one of a face-lift to the elfa custom design area on its website, where visitors go to create and order their custom modular closets, shelving and drawer systems.