Study Shows Consumers’ Buying Habits Change As Deadlines Approach

Consumers caught in a bind of having to buy something as soon as possible worried about failing to reach their goal, the report says. This concern led them to settle for products that had “just the right features” they knew they needed. Conversely, with more time to make a decision, consumers tend to go for items that sellers present as having desirable features, or products that are “promotion-framed” — sold under such slogans as, “You desire the best!” the report points out.