Study Shows Consumers’ Buying Habits Change As Deadlines Approach
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Joe Keenan
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Consumers caught in a bind of having to buy something as soon as possible worried about failing to reach their goal, the report says. This concern led them to settle for products that had “just the right features” they knew they needed. Conversely, with more time to make a decision, consumers tend to go for items that sellers present as having desirable features, or products that are “promotion-framed” — sold under such slogans as, “You desire the best!” the report points out.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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