Study Shows Consumers’ Buying Habits Change As Deadlines Approach
By
Joe Keenan
and Senior
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Market researchers recruited hundreds of college students for a series of experiments to see how their tastes changed as deadlines approached. One such experiment was to demonstrate that consumers’ perspective of time to decide affects purchasing decisions.
In the experiment, students facing midterm examinations received sales pitches from a fictitious tutoring service with one of two messages — either that exams were “soon,” “only a week away” or “still a full week away.” The tutoring service gave them two choices: avoid failure, or more ambitious goals with the catch phrase “Ace every class!”
0 Comments
View Comments
- People:
- Cassie Theriault
- Joe Keenan
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
Related Content
Comments