Study Shows Consumers’ Buying Habits Change As Deadlines Approach
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Joe Keenan
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“Under a time constraint, consumers are motivated to purchase a product that helps achieve the minimal goal of preventing a negative outcome than they are to purchase a product that helps achieve the maximum goal of promoting a positive outcome,” researcher Cassie Theriault says of the survey.
More Time = Opposite Effect
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- Cassie Theriault
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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