Customer Retention: Staples Launches Omnichannel Printing Program to Better Serve B-to-B Customers

Staples Advantage, the B-to-B division of Staples Inc., launched a new program in March designed to better serve the needs of the office supply retailer's business customers. Print-to-Store enables customers to order print jobs through staplesadvantage.com and pick up the finished product at their closest Staples store. The program caters to the omnichannel shopping behaviors of Staples' B-to-B customers.