Steve Bussberg

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Staples Advantage, the B-to-B division of Staples Inc., launched a new program in March designed to better serve the needs of the office supply retailer's business customers. Print-to-Store enables customers to order print jobs through staplesadvantage.com and pick up the finished product at their closest Staples store. The program caters to the omnichannel shopping behaviors of Staples' B-to-B customers.

Staples has launched a new iPhone app that allows consumers to access product information and reviews while in-store, locate a store that has a product they need, and receive special deals via its check-in feature.

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