Special Report Printing, Paper & Production
By Gretchen A. Peck
This Special Report includes:
Catalog Design Duels,
10 Money-Saving Tips
and
What's New in Paper.
The challenges catalogers face today have been building in recent years. Schedules continue to be compressed, and postage, paper and transportation costs are rising. Moreover, you continue to face obstacles as you attempt to create an efficient digital workflow for producing both your print and electronic catalogs.
And all the while, pressures abound to cut time and expense from the process — without, of course, sacrificing even a smidgen of quality.
For this Special Report, Catalog Success went in search of inspirational stories of catalogers meeting these challenges head-on, including Logomark's experience transitioning to a new creative platform and managing its considerable library of legacy content.
And for those readers who continue to search for ways to cut time and expense from catalog design, production and printing, check out "10 Money-Saving Tips for Print Production" for tips and best practices on how to do just that.
Catalog Design Duels
Workflow in a two-platform world: QuarkXPress and Adobe InDesign
There's been much talk in recent years about the "layout wars" raging between Quark and Adobe. While for many years Quark was seen as the only true graphic arts digital layout application, Adobe shook things up when it introduced its InDesign application. In fact, some people dubbed InDesign the "Quark killer."
Indeed, Adobe has made significant progress in taking market share from Quark, but it hasn't exactly taken over the market completely as some predicted it would. Today, both applications have their die-hard fans, which presents a new challenge to catalogers and other print publishers.
Within a single catalog company, for example, some departments may be using QuarkXPress, while others may have transitioned to InDesign — and yet, these two entities may need to share content. Or perhaps a cataloger has adopted the latest Adobe Creative Suite (of which InDesign is a component), but still has a large volume of legacy files built in older versions of QuarkXPress. Thus, the cataloger needs a method for repurposing that content, for bringing it into InDesign without having to recreate the document.
