Washington, D.C. — Two bills designed to protect "covered critical infrastructure" against cyber attacks by terrorists and others should remain focused on their key purpose and not be expanded to include data breach legislation or broad new privacy...
As Forever 21 continues to rocket into the 21st century, competitors are undoubtedly trying to decode the fast-fashion chain's successful formula. Low prices? Trendy merchandise that cycles in and out of stores on a daily basis? Super-size stores modeled after the 86,000-square-foot location that recently opened in Cerritos? Forever 21 has all that, but the real secret weapon may be a couple of women who look as if they're barely out of high school. Linda Chang, 28, and her sister Esther, 23, the Ivy League-educated daughters of Forever 21's Korean American founders Don and Jin Sook Chang, seem to have the stylish eye and marketing savvy to take the $2-billion brand into the future and make it a competitor on a global level with European fast-fashion giants H&M, Mango and Zara.
By Shari Altman Continuity programs can help catalogers reduce the number of customers who vanish after one or two purchases. Continuity mar-keting often isn't the domain of catalog marketers, but those who dismiss this marketing approach too quickly as "not for us" may want to reconsider. For the average cataloger or multichannel marketer, more than half of new customers never make a second purchase. Even if your stats are better than average, it's hard not to be intrigued by the fact that continuity customers buy three to six times per year. Continuities also can offer a valuable service, saving your customers time and
By Gretchen A. Peck This Special Report includes: Catalog Design Duels, 10 Money-Saving Tips and What's New in Paper. The challenges catalogers face today have been building in recent years. Schedules continue to be compressed, and postage, paper and transportation costs are rising. Moreover, you continue to face obstacles as you attempt to create an efficient digital workflow for producing both your print and electronic catalogs. And all the while, pressures abound to cut time and expense from the process — without, of course, sacrificing even a smidgen of quality. For this Special Report, Catalog Success went in search
Rise above the e-mail marketing din by asking your opt-in customers how often they want to be contacted by you with special offers, suggested Lloyd Merriam, president of CoLinear Systems, a catalog order management system, during his talk, "Smart Systems for Best Order Mangement Practices," at the eCSForum in Philadelphia in March. When customers are opting in to get your e-mailed communications, ask them to designate how many contacts from you they want to receive. Give options such as: [ ] Send me offers by e-mail whenever they're available. [ ] Send me offers up to 6x a year [ ] Up
So, how DO the kids like being sold to these days? It's a question that seems to confound marketers trying to stake a claim in the ever-shifting Generation Y customer demographic. At The Direct Marketing Association's Annual Catalog Conference, executives from Urban Outfitters, the Journeys catalog and Lorel Marketing Group offered some tips learned from targeting this customer group: * Gen Y males generally don't shop from catalogs—optimize your retail and Internet presences to appeal to them them instead. * The catalog and retail store customers often don't overlap. * Lists that work: dELiA*s, Alloy, Girlfriends LA, International Male, Abercrombie & Fitch. *