Even though paper costs are ratcheting up, printing costs are still at an all-time low. It's pretty straightforward to compare competitive printing bids, but it gets tricky comparing co-mail costs and postage. Why is it so complicated? It seems printers want to keep it that way. Margins in printing are razor thin, and the profits for printers are in their co-mail programs.
This week in the final part of our two-part series on co-mailing economics, I’ll inform you of the various price estimates you need to research from printers to accurately compare savings between co-mail pools. I also pose a list of questions that catalogers need to ask printers when negotiating co-mail contracts. (For part 1, click here.) Cost Estimates It can be difficult to compare savings between different printer’s co-mail pools. To do this effectively, you need to get the following estimates from printers: * estimated gross postage without any savings; * estimated net postage after the printer’s mail pool and co-mail savings; and *
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By Gretchen A. Peck This Special Report includes: Catalog Design Duels, 10 Money-Saving Tips and What's New in Paper. The challenges catalogers face today have been building in recent years. Schedules continue to be compressed, and postage, paper and transportation costs are rising. Moreover, you continue to face obstacles as you attempt to create an efficient digital workflow for producing both your print and electronic catalogs. And all the while, pressures abound to cut time and expense from the process — without, of course, sacrificing even a smidgen of quality. For this Special Report, Catalog Success went in search