Social Listening Must-Haves for Retailers
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Liz Ebert
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Social media strategies must include social listening capabilities. The value in social media are the two-way communication opportunities, particularly in having a 24/7 channel into what your customers, prospects and other influencers are saying about your brand. Retailers also can tap into what their employees are saying, what their competitors’ customers are saying and what their shareholders are saying about their brand. However, the content posted on social media sites is nearly immeasurable and is continuously replenished, so how can retailers harvest meaningful information in such a vast amount of data?
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Liz Ebert
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