Social Listening Must-Haves for Retailers
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Liz Ebert
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Retailers should also recognize the value of social media to enhance customer and influencer engagement. Engagement can range from encouraging customers to "like" products or mention them to leverage their own social influence, utilization of social media tools to support traditional customer service interactions, and hosting brand events such as product announcements and promotions to drive social media traffic. Research has shown that the most engaged customers not only drive greater profit, but they're also a great resource for brand and product development feedback.
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Liz Ebert
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