Social Listening Must-Haves for Retailers
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Liz Ebert
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Retailers also need to establish social media policies for employees to clearly communicate an employee's responsibilities as it relates to their social media activity. There are numerous examples of inappropriate online postings from employees that unfortunately travel with lightning speed around the social media universe. Retailers must have the ability to quickly identify truly damaging content and respond to it immediately before a small distraction escalates into a truly harmful incident to the brand.
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Liz Ebert
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