Social Listening Must-Haves for Retailers
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Liz Ebert
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Retailers enthusiastically leverage social media with a growing digital brand presence on Facebook, Twitter, Pinterest and many other social platforms. Social media advertising is growing rapidly — it's expected to exceed $10 billion by 2017. New business and revenue models that provide unprecedented opportunities for retailers will emerge and mature. So, what are the must-haves for retailers to drive sustainable business value from social media investments?
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Liz Ebert
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