Social Listening Must-Haves for Retailers
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Liz Ebert
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Lastly, social listening is a great vehicle for real-time assessment of business execution. Customers readily post about their store, e-commerce and brand experiences. Retailers should use these posts as feedback to measure customer service for all aspects of operations, as well as a tool that can provide early results to evaluate new products, promotion success and sales trends. A key advantage of social listening metrics are their immediacy. Early identification of issues can support ongoing adjustments to campaigns to improve the success rates of those initiatives.
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Liz Ebert
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