Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights

By Melissa Campanelli

Vintage Marquee Lights (VML), a Myrtle Beach, S.C.-based retailer of marquee lights available in letters, numbers and symbols, converted its website visitors into Facebook fans and brand ambassadors as well as drove customer acquisition thanks to a social commerce program it implemented this past spring.

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People:
Jerrad Green
Melissa Campanelli

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Myrtle Beach

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights