Simplifying the Complex Process of Data Integration, Part 2

Have many different inputs for product information, advised Rodrigue. “It can't be a single-stream way to input into the system.” Sears Canada is exploring these multiple entry points — supply chain, ERP — to feed its affiliate networks and partner sites with product information data.

On-Boarding Challenges
Already with 320,000 SKUs currently available via its direct channel, Sears Canada is looking to greatly increase that number. Rodrigue believes that customers feel that a company's direct channel is the superset of SKUs available in its stores. When customers go online, they're expecting that all of your products are available. “The internet, if done correctly, can have that endless aisle opportunity,” Rodrigue said.