Simplifying the Complex Process of Data Integration, Part 2
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Joe Keenan
and All About Roi
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Have many different inputs for product information, advised Rodrigue. “It can't be a single-stream way to input into the system.” Sears Canada is exploring these multiple entry points — supply chain, ERP — to feed its affiliate networks and partner sites with product information data.
On-Boarding Challenges
Already with 320,000 SKUs currently available via its direct channel, Sears Canada is looking to greatly increase that number. Rodrigue believes that customers feel that a company's direct channel is the superset of SKUs available in its stores. When customers go online, they're expecting that all of your products are available. “The internet, if done correctly, can have that endless aisle opportunity,” Rodrigue said.
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- Companies:
- Stibo Systems
- People:
- Simon Rodrigue
- Timothy Holody
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
All About Roi
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