3 Reasons to Marry Shopify and Email Marketing

Retailers are on a never-ending mission to find new and innovative ways to improve the consumer experience. Therefore, they can appreciate life hacks to help make their jobs a little easier.

Integrating email marketing with Shopify is one of these helpful hacks that can make a magnitude of difference for retailers and customers alike. Whether you operate a brick-and-mortar storefront or e-commerce site (or both), a high-performing email list is one of the best weapons in your sales arsenal. Integrating with Shopify helps retailers get better results from their email marketing by making it easier to target the right customers with the right message (which, you know, helps you sell more stuff).

There are lots of great reasons to marry email marketing with Shopify, but here are three of my favorites:

1. You'll have a better understanding of your return on investment. In retail, it's all about the bottom line and the balance sheet. For most of us in the industry, understanding and quantifying a project or tool's ROI is absolutely critical. That's one reason why using email marketing and Shopify together is so useful; it allows you to track purchase activity that comes directly from your emails.

For example, women's boutique Mabel & Zora tracks the ROI of every email it sends, enabling it to do more of what's working and less of what's not. The integration allows the boutique to see exactly how much revenue each email is generating and target customers with the best message based on their purchase history.

The sales data generated from each email displays right alongside the rest of Mabel & Zora's response data (e.g., mailing score, opens and clicks), so the boutique can see the full picture of how each email performed at a glance, and in real time.