3 Reasons to Marry Shopify and Email Marketing

Automated thank-you emails are great for rewarding existing customers, but the same approach works for new buyers, too. A recent Experian study found a "thanks for joining us" email series has a 15 times higher response rate and 21 times higher revenue per email than standard promotional emails.

Furthermore, by identifying first-time purchasers through the Shopify integration, you can nurture those subscribers properly with an automated welcome series that keeps them engaged and gives them the best brand experience possible.

There are so many great ways retailers can use Shopify and email marketing together to boost engagement, traffic and sales. Integrate your own Shopify store with an email marketing campaign this spring and watch the results roll in!

Christopher Lester is the vice president of sales at Emma, an email marketing company.