3 Reasons to Marry Shopify and Email Marketing

2. It helps you get the right message to the right customer at the right time. For email marketing to deliver the best results for your brand, it needs to be targeted, relevant and timely. And to do that, you have to have access to the right data.

Building email campaigns that are integrated with Shopify allows retailers to deliver a more personal sales experience by automatically segmenting audiences into groups based on purchase history. In other words, brands can easily find and reach high-value or recent customers without going cross-eyed from digging through mountains of data.

In addition, all existing Shopify customer lists seamlessly update as the customer data changes. This saves you a ton of time from manually updating your email list and makes tailoring your message for different customers a snap.

3. Automated thank-you and reward emails provide a turnkey close to the purchase experience. When retailers integrate their email with Shopify, they can automate the post-purchase process by setting up emails that send automatically based on a change in customer data, like number of purchases or spend.

This is a great way to reward your most loyal customers with a special offer and keep them coming back to your store. And since it's automated, it keeps building customer loyalty for you while you focus on other projects (or maybe just grab a snack).

Take peach purveyor The Peach Truck, for example. When the mobile produce vendor connected its email marketing to Shopify, it allowed the team to track purchases that resulted from each email. This helps The Peach Truck identify which customers are ordering a lot (so it can send a nice thank-you email) and which ones it hasn't heard from in awhile (so it can send a special offer) to keep them coming back for more tasty peaches.