Shoes, Spark Plugs and Satisfaction ... Online

Not everything is as easy as shoe shopping online. Spark plugs, for example, can be quite challenging to order. There are at least 200 varieties available on NAPA Auto Parts’ Web site, and at least 20 for my specific make and model vehicle. Uncertainty like this in the online buying experience is just one culprit among many that leads consumers to other Web sites or offline altogether.