Bryan Jennewein

Web 2.0 has changed the way many marketers engage with their customers. How about you? Do you know where your customers are hanging out in social media? Do you know what they’re saying about you? Do you know who your influencers are?

If you’re like most consumers, buying online is more of a possibility today than it was yesterday, and you’ll probably think about it more tomorrow. Can big wins be made by optimizing your online shopping experience? Best Buy did and boasted a 34 percent increase in online sales for the fourth quarter of 2008. infoUSA.com did, and it more than doubled its online revenue in just one year.