Secure & Retain High-quality E-mail Lists

E-mail marketing has undergone a major transition during the past couple of years. A survey conducted by The Direct Marketing Association (DMA) found that two-thirds of U.S. companies claimed an increase in their sales in 2001 as a result of using e-mail marketing.

Catalogers who use this marketing vehicle seem to do particularly well: Based on a June 2002 report from DoubleClick, catalogers’ e-mails have the highest click-through rates of any industry — 9.5 percent.