Search Engine Optimization: Strategies to Increase Traffic for Long-tail Keywords

Though much has been written, little is understood about the “long tail” of natural search. This is the long-term value of keywords that send shoppers to your Web site -- but do so infrequently. These are the 80 of the 20/80 rule: the 80 percent of your keywords that drive just 20 percent of your traffic. But the value of these keywords can be greatly underestimated, according to a new whitepaper from Web marketing firm Netconcepts.