The Top 50 Fastest-Growing Facebook Retailers
Despite rumblings that social media is losing its value and cache as a marketing tool (or commerce or customer service tool) for retailers — let the debate rage on — there are plenty of brands that are investing their time and money in the channel. The common refrain that you hear from all of them is that they seek better engagement with their customers and prospects, and social media can play a significant role in helping them accomplish that. In that vein, Retail Online Integration has compiled its second annual ranking of the top 50 fastest-growing Facebook retailers (click on the link in the Related content section below this paragraph for the full list) — with a twist this year.
The list once again compares the number of Facebook Likes (i.e., fans) a brand has from one year to the next (for the purpose of this list, August 2011 to August 2012), with the brand with the highest percentage increase in Likes year-over-year ranked No. 1 and the next 49 brands listed in descending order. What's different about this year's list is we decided to incorporate our list of the 100 fastest-growing cross-channel retailers (check out our May/June issue on RetailOnlineIntegration.com to access that list) into our Facebook rankings. So only brands that made this year's fastest-growing retailers list were considered for the Facebook list. This should provide you with insight into not only which brands are growing their sales, but how they're doing in attracting fans on Facebook as well.
In addition to finding out which 50 companies made this year's Facebook list, make sure to check out Carolee Sherwood's sidebar within this feature for five tips to help your company increase fan engagement on the social media platform. Carolee is the conversation manager at Media Logic, an agency specializing in marketing for a social world, so her insights can help guide your brand's Facebook marketing strategy going forward. — Joe Keenan