J.K. Rowling

Despite rumblings that social media is losing its value and cache as a marketing tool (or commerce or customer service tool) for retailers — let the debate rage on — there are plenty of brands that are investing their time and money in the channel. The common refrain that you hear from all of them is that they seek better engagement with their customers and prospects, and social media can play a significant role in helping them accomplish that. In that vein, Retail Online Integration has compiled its second annual ranking of the top 50 fastest-growing Facebook retailers — with a twist this year.

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