How to Use Promotions to Drive Back-to-School Sales
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Peter Albers
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With a thoughtful incentive and rewards strategy that focuses on data collection, retailers will not only increase lift during the back-to-school season, but will also have the information required to continue to provide value to each customer throughout the school year.
"It's too late to get things in place for back to school" you say? Well, it's never too late to refine your promotional marketing portfolio. It's imperative that your overall marketing agenda include efforts to leverage the data your customers are already providing you to offer each of them a better shopping experience.
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Peter Albers
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