How to Use Promotions to Drive Back-to-School Sales
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Peter Albers
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Now What?
Now that you've begun collecting better customer data, it's time to marry that demographic data with purchase history data to gain a complete view of each customer. A robust customer relationship management system will enable this analysis, and new technologies make leveraging this data to generate and send follow-up offers a reality. Such targeted offers are extremely relevant and drive incremental purchases and increased customer lifetime value.
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Peter Albers
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