How to Use Promotions to Drive Back-to-School Sales
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Peter Albers
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Rebates can be especially powerful in driving buying behavior. For example, a rebate on a "Back-to-School Package" (pencils, a notebook, ruler, book bag and lunch box) offers a specific incentive based on the purchase of a group of products and drives customers to buy each of the products to qualify for the rebate.
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Peter Albers
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