How to Use Promotions to Drive Back-to-School Sales
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Peter Albers
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A smart promotion portfolio is diverse but always balanced with incentive programs that help retailers remove customer anonymity. Three promotional strategies that engage customers and foster long-term relationships are rebates, promotional games and social referrals.
Rebates
We're not talking about your grandmother's rebates here. Today's rebates feature easy online submission, real-time tracking, aggregation across multiple purchases and consumer choice at reward redemption. Retailers benefit from rebates by acquiring high-quality customer data. This information can be leveraged for follow-up, targeted offers.
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Peter Albers
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