How to Use Promotions to Drive Back-to-School Sales
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Peter Albers
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Social Referrals
Making it easy for your customers to share their shopping and loyalty activities with their online social networks underscores your commitment to engaging with them and, more importantly, their communities.
Offering easy-to-use interfaces for Facebook and Twitter sharing is a requirement these days, but don't forget good ole email! Simple prompts that allow users to type in email addresses or choose from a list they've synched offer a great medium for your customers to broadcast their purchase or promotional game achievement — and also help retailers access new customers that may not frequent social networks. Standard opt-in protocols allow each customer to define their desire to take part in such marketing campaigns.
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Peter Albers
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