Reviving the Retail Store Atmosphere

Showrooming, the act of researching a product in-store before purchasing online, has plagued retailers for years and enabled e-commerce to chip away at in-store sales. Lately, however, experts have noted the trend picking up the most steam is actually the opposite – savvy shoppers opting to browse options online prior to purchasing in-store. According to a report from Merchant Warehouse, webrooming, or reverse showrooming, is actually more prominent among U.S. consumers, with 69 percent of consumers conducting research online and then transacting in-store.