Retargeted Advertising: Measure, Mix and Move (Fast)!
This rapid decay of intent underscores that in all aspects of remarketing, timing is critical. You need to reach these prospects fast, while their interest in your brand and products remains high. In advertising terms, it means you have only a few hours to find your visitor on other websites. This is why real-time bidding (RTB) is key to retargeted display advertising. RTB allows you to buy only those ads when you've found your visitor on the web. You only pay for the media impressions that you really want, focusing your budget on finding the highest value right when visitors are most likely to buy.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.