Retargeted Advertising: Measure, Mix and Move (Fast)!
The most widely used remarketing tactic is retargeted display advertising, where brand ads follow you around the web. However, making retargeted advertising work well requires a deeper understanding of buyer behavior. A visitor who adds an item to a shopping cart is showing clear intent. But within 12 hours, three-quarters of those visitors will have lost interest, never to return and purchase.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.