Retargeted Advertising: Measure, Mix and Move (Fast)!
Retargeted advertising, when done right, is a highly impactful and measurable medium for driving consumers back to your website. Converting those shoppers who have abandoned can be achieved when you initiate ads in real time and in a one-to-one way that reflects the shopper's behavior and interests. It's all about being relevant and timely with retargeting, as well as understanding which half of your ad budget is being wasted.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.