Retargeted Advertising: Measure, Mix and Move (Fast)!
On average, 97 percent of website visitors don't buy, and of those who leave without making a purchase, only 8 percent will return to buy later. If you can nudge those that don't buy and get them back to the site, however, they're nine times more likely to make a purchase than a first-time visitor.
This is compelling math that shows why remarketing works so well. Nudge those who don't buy and get them to return. The more they return, the more likely they are to buy.
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
