Why Retailers Shouldn't Be Focused on Black Friday
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Jason Becker
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4. Don't forget loyalty! The holidays are a great time to get shoppers in the door for the first time. When a shopper enters your store for the first time, make sure to sign him/her up for your frequent buyer/loyalty program to ensure they continue to receive information on promotions and sales after the holidays. If this first interaction happens on Black Friday, you have the rest of the holiday season to keep that customer coming back to capitalize on later sales and promotions.
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Jason Becker
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