Why Retailers Shouldn't Be Focused on Black Friday
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Jason Becker
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3. Personalize deals for your customers. On Black Friday, that $199 television is up for grabs for anyone who's willing to leave Thanksgiving dinner early, camp out overnight in often freezing temperatures, and wake up to stand in line at 5 a.m. That may not resonate with your customer base. Instead of buying into these extreme measures, use technology to analyze customer spending history, create coupons, and distribute them via email or direct mail.
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