Why Retailers Shouldn't Be Focused on Black Friday
Consumers look for deals that continue throughout the month of December; they don't want to rely on Black Friday to accommodate all of their shopping needs. As a retailer, your job is to give them what they want.
In order to make the most of the entire holiday shopping season, here are a few tips:
1. Utilize retail technology. Modern retailers know that it's necessary to implement a variety of technology tools to enhance a consumer's shopping experience. Consumers have come to expect bargains on Black Friday; use the tools at your disposal to keep them coming back for more promotions and deals! Reports generated using retail technology enable you to find stock items that are slow movers or poor sellers. Use this information to make strategic markdowns that entice shoppers to enter your store and give those full-priced items another glance.