Why Retailers Shouldn't Be Focused on Black Friday

Don't quit reading just yet. I haven't lost my mind.

While Black Friday can be one of the most profitable days of the year for retailers, relying too much on this crazy day of shopping to generate profits may not be the best approach.

Disillusioned by ridiculously long lines, overnight camping in chilly parking lots, and outrageously early sales that infringe on Thanksgiving, many shoppers have given up. They instead choose to stay home, relax with family, and watch football rather than deal with the stress associated with Black Friday shopping.