Why Retailers Shouldn't Be Focused on Black Friday
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Jason Becker
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2. Use historical sales data. Hopefully you collected sales data from last year's holiday season. (If not, we should talk.) By analyzing sales data and customer data from prior seasons, you can begin to see trends that reveal what sells, at what point in the season, at what price. For big-ticket items, for example, you might find that pushing a promotion earlier in the shopping season moves more product, while for smaller stocking-stuffer items, sales tend to increase around Dec. 23. Closely monitor data throughout the holiday shopping season in order to make smarter marketing decisions and move product quickly and efficiently.
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