Retail Personalization Trends for 2017
Last year, personalized selling experiences were all the buzz and retailers tested new methods to make shopping more seamless for their customers. In 2017, we’ll see smart retailers focus on bridging the gap between the personalized in-store experience and shopping online.
By borrowing the best of both worlds — online and brick-and-mortar — retailers can engage customers across any channel and drive sales and brand loyalty. With that said, here are three top personalization trends retailers will invest in during 2017 to engage omnichannel shoppers.
Leveraging Sales Associates Online
Retail sales associates are the key to providing a superior personalized shopping experience. A strong one-to-one relationship keeps shoppers coming back to their favorite store and associate each time, especially since he or she is familiar with the shopper’s needs and wants. However, this level of personalization is often lost or lacking when customers shop online. In 2017, retailers will better integrate sales associates online in order to bridge the service gap between shopping online and in-store.
Oscar Sachs is the CEO and co-founder of Salesfloor, an immersive virtual shopping, clienteling and sales automation platform.