Oscar Sachs

Oscar Sachs
The Untapped Opportunity That COVID-19 Created for Store Associates

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning to stores. Furthermore, social distancing regulations limit the number of people allowed in a…

3 Benefits of Creating an Endless Aisle for Your Brick-and-Mortar Store

As the battle between brick-and-mortar retailers and online giants like Amazon.com wages on, retailers are now transitioning to zero inventory and putting excess inventory in an online shop. This strategy, often referred to as an “endless aisle,” is being used by big-box and specialty retailers alike. Stores are able to reach digital shoppers using online…

Retail Personalization Trends for 2017

Last year, personalized selling experiences were all the buzz and retailers tested new methods to make shopping more seamless for their customers. In 2017, we’ll see smart retailers focus on bridging the gap between the personalized in-store experience and shopping online. By borrowing the best of both worlds — online and brick-and-mortar — retailers can…

3 Omnichannel Tech Tips for the Holiday Retail Season

Retailers have made their holiday lists — and checked them twice. With the holiday shopping season in full swing, retailers need to review their strategies and leverage technology to make this holiday season as successful as possible, both in terms of sales and omnichannel customer experience. Even on what are traditionally the biggest in-store shopping days…