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Joe Keenan
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GemLust<%2Fa>%20knew%20it%20needed%20to%20do%20something%20to%20generate%20some%20positive%20word-of-mouth.%20The%20private%20online%20jewelry%20retailer%20in%20the%20mold%20of%20Gilt%20Groupe<%2Fa>%20(members%20have%20to%20be%20invited%20to%20join%20the%20community)%20launched%20a%20promotion%20in%20late%20August%20where%20members%20were%20given%20a%20$100%20credit%20to%20the%20site%20when%20they%20invited%20a%20friend%20to%20join%20the%20GemLust%20community%20and%20that%20friend%20made%20
a%20purchase.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Freferrals-prove-effective-prospecting-tool-gemlust-418136%2F" target="_blank" class="email" data-post-id="8935" type="icon_link">
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"Because the $100 credit is given to members when each of their referrals makes their first purchase, we very closely track where these orders are coming from," says Adam Kubryk, co-founder and CEO of GemLust. "While a percentage of orders will always be organic — members who weren't referred to the site — the large majority of orders have been from customers who were referred by other members. Once the original member is notified of their $100 credit, their return rate to the GemLust website is nearly 100 percent."
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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