Breaking into the crowded flash-sale site industry is a daunting task. Therefore, GemLust knew it needed to do something to generate some positive word-of-mouth. The private online jewelry retailer in the mold of Gilt Groupe (members have to be invited to join the community) launched a promotion in late August where members were given a $100 credit to the site when they invited a friend to join the GemLust community and that friend made 
a purchase.
Adam Kubryk
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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