Harry & David Gets Hungrier

It’s no secret that many catalog/multichannel companies have suffered from rising costs and the down economy. Harry & David is no exception. But the company positioned itself through shrewd planning and budgeting to capitalize when the Wolferman’s and Cushman’s purchase opportunities presented themselves by using funds from the Jackson & Perkins divestiture and a cash surplus built up over the years. Then Harry & David reinvested that money in acquisitions “to stem the tide of sales erosion,” Williams says.