Harry & David Gets Hungrier
Recent acquisitions add value and refine focus for an iconic brand
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Joe Keenan
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“The only drawback is we aggravated our seasonality a little bit,” Williams says upon evaluating his company’s recent acquisitions.
While Wolferman’s and Cushman’s likely will do little to ease the seasonality of the Harry & David operation, they do expand the customer base to which the company can market — in particular, consumers who’ve shown an inclination to purchase food through catalogs.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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