Harry & David Gets Hungrier
Williams isn’t alone in his belief that Harry & David has carved out a thorough niche for itself in the food catalog/multichannel market industry, particularly after its recent acquisitions. “Harry & David in some ways is a very traditional direct marketer,” says Rappaport of American List Counsel. “The [people running the company] have done a very good job of keeping their focus on the core principles and strategies that work in direct marketing. It’s not a company that jumps from new concept to new concept, but it’s aggressive in pursuing new ideas and developing new strategies. Regardless of the medium, the basic principles of merchandising seem to hold true from generation to generation. And Harry & David is very much committed to that. That’s a testament to the quality of their management.”
- Companies:
- Harry and David